AI assistants and AI Overviews answer more queries every month. You cannot rank your way into them the old way, but you can make your content easy to cite.
What helps you get cited
- Clear answers up front — state the answer in the first sentence, then explain
- Structure — headings, lists and Q&A blocks that models can lift cleanly
- Structured data — FAQPage and Article help machines parse meaning
- Factual, sourced claims — numbers, dates and names that are verifiable
- Machine-readable access — an llms.txt and markdown versions of pages
Be the source, not the summary
Reference docs and product pages get cited because they are precise and authoritative. Build pages that are the definitive answer for a narrow topic.
Practical checklist
- Put the direct answer in the first one or two sentences
- Use question-shaped H2s
- Add FAQ schema to pages with real Q&A
- Keep content current and dated
- Publish an llms.txt that points to your best pages
Do it
Add FAQ structured data to your Q&A pages and keep your machine-readable files fresh — this site publishes llms.txt and a markdown version of every tool page as examples.