Great SEO content is easy to read. Structure helps users skim, and it helps search engines and AI systems extract the answer.
Lead with the answer
Put the direct answer in the first sentence or two, then explain. This wins featured snippets and AI citations and respects busy readers.
Use a clear heading hierarchy
- One H1 that states the topic
- H2s for main sections, H3s for sub-points
- Question-shaped headings for FAQs
Write short
- Sentences under ~20 words where possible
- Paragraphs of 1–3 sentences
- Active voice
Use lists and formatting
- Numbered lists for steps
- Bulleted lists for options
- Bold for key terms
- Code blocks for markup
Add scannable elements
- A short intro that says what the page covers
- Examples with real values
- A conclusion with a next step
Test the result
Read it on a phone. If you cannot skim it in 30 seconds and get the gist, tighten it. Then run the page through the free on-page audit to confirm titles, headings and structured data are in order.