Headings are the outline of your page. Good structure helps readers skim, helps search engines understand the topic, and wins featured snippets.
The rules
- One H1 per page that states the topic
- H2s for main sections, H3s for sub-points
- Keep the hierarchy logical — do not jump from H1 to H4
- Include the primary keyword in the H1 and related terms in H2/H3s naturally
Write them as questions where useful
Question-shaped H2s match how people search and pair well with FAQ schema. For example, an H2 of "How do I write a meta description?" answers the query directly.
Mistakes
- Multiple H1s
- Headings used purely for styling
- Walls of text with no sub-headings
- Keyword-stuffed headings
Check yours
Paste a page's HTML into the free heading extractor to list every H1–H6 and spot a missing or duplicate H1, then fix the hierarchy.