An on-page audit is a repeatable checklist. Run it on every important page and you will catch the problems that quietly cap rankings.
Titles and meta
- One unique title, 50–60 characters, keyword near the front
- One meta description, 150–160 characters, with a CTA
- No duplicate titles or descriptions across pages
Headings
- Exactly one H1 that matches the page topic
- H2/H3s that describe sections and include related terms
- No headings used purely for styling
Content
- Covers the topic completely; answers the searcher's question early
- Includes the primary and related keywords naturally
- Has internal links to related pages
Technical
- One canonical, absolute, self-referencing where appropriate
- Images have descriptive alt text
- Valid structured data for the page type
- Reasonable load time and mobile layout
Trust
- Author or business information present
- Contact details and policy links in the footer
- Sources or evidence where you make claims
Run it fast
Paste a page's HTML into the free on-page SEO audit for an instant score and a prioritised issue list, then fix the highest-impact items first.