No one outside Google knows the exact algorithm, but years of testing and published guidance point to a consistent set of levers.
Content and relevance
- Match search intent with the right format
- Cover the topic completely and answer early
- Keep it fresh and accurate
On-page signals
- Clear titles and headings — title generator
- Structured data so the page is understood — schema generators
- Internal links to related pages
Technical foundation
- Crawlable and indexable (robots.txt, canonicals, sitemaps)
- Fast and mobile-friendly (see Core Web Vitals)
- No duplicate or thin pages
Authority and trust
- Quality backlinks and mentions (see link building)
- Clear ownership, contact and policies (E-E-A-T — guide)
- Consistency over time
The honest summary
Rankings come from doing many things adequately, not one thing perfectly. Find the weakest link with the on-page audit and fix it.