Shopify gives you a solid SEO baseline out of the box. The wins come from optimising collections, products and pages deliberately.
Start with the basics
- Edit the default page title and meta description in the theme settings
- Use descriptive alt text on product images
- Add a sitemap submission in Search Console
Collection pages
Collection pages rank for the head terms. Add a short, unique description and use the Shopify robots.txt to block cart, checkout and search URLs.
Product schema
Shopify adds product schema automatically; verify it and extend with the Shopify product generator if anything is missing.
Speed and theme
Choose a fast theme, compress images, and limit scripts. Slow stores leak conversions.
Measure
Watch Search Console and GA4 for organic performance by collection and product.