Search results are not ten blue links anymore. Each SERP feature is a different way to win attention — and each has a different way to earn it.
Featured snippets
A paragraph or list pulled to the top. Earn it by answering the query directly and concisely in a section with a question-shaped heading.
People also ask
Expandable related questions. Answering sibling questions on your page increases your odds of appearing here.
FAQ and HowTo rich results
Structured data (FAQPage, HowTo) can render as expandable Q&A and step lists. Add FAQ schema to pages with genuine Q&A.
Image and video packs
- Image packs: descriptive alt text, filenames and a proper image sitemap
- Video: VideoObject markup with thumbnail, duration and upload date
Sitelinks and breadcrumbs
A clear site structure and BreadcrumbList markup can earn breadcrumb trails and sitelinks under your main result.
Reviews and ratings
Product and business stars come from Review / AggregateRating — only ever mark up real, visible reviews.
The common thread
Every feature rewards clarity: answer the query, structure the page, and describe it with matching structured data. Start with the on-page audit to see what a page already has.