Auditing too rarely lets problems pile up; auditing too often wastes time. Match the cadence to your site's change rate.
Small sites (up to a few hundred pages)
- Monthly full on-page check of key pages
- After any CMS, theme or plugin change
- After a site migration
Growing e-commerce (thousands of pages)
- Weekly crawl and Indexing report check
- Daily-ish monitoring of core pages
- Watch filters, stock changes and new collections
Large enterprise
- Continuous crawl and monitoring
- Weekly performance review
- Quarterly deep audit
What to check each time
- Indexed vs expected pages
- Canonicals and duplicates — canonical checker
- Crawl errors and 404s — redirect generator
- Schema enhancements in Search Console
- Core Web Vitals trend
Start simple
Run the on-page audit on your top pages today, fix the issues, then set a monthly reminder.