Technical SEO checklist: run through before every launch

Technical SEO is about removing obstacles, not adding tricks. Run this checklist before every launch and after major changes.

Crawlability

• robots.txt present, not blocking key pages — generate with the robots.txt generator
• No noindex on pages you want indexed
• Sitemap submitted and current
• Internal links use crawlable <a href>

Indexability

• One self-referencing canonical per page — check with the canonical checker
• No duplicate titles across pages
• Pagination handled correctly

Speed

• Images sized and compressed
• Core Web Vitals pass (see CWV guide)
• No render-blocking bloat

Structured data

• Correct type per page, valid JSON — test with the schema validator
• Monitor Enhancements in Search Console

Mobile & trust

• Mobile layout works and text is legible
• Contact and policy pages present

Run a quick audit by pasting HTML into the on-page audit, then fix the highest-priority issues first.