Online stores have more moving parts than content sites: categories, filters, stock, variants. This checklist keeps them ranking.
Product pages
- Unique title and meta per product — use the title generator
- Product schema with price, availability and reviews — Product generator
- One canonical per variant or filter
- Descriptive image alt and fast images
Collections & categories
- Unique description on every collection page (see category SEO)
- Breadcrumb schema for the path
- Pagination handled with self-canonicals
Technical
- robots.txt blocks cart/checkout/account — e-commerce robots
- Sitemap submitted — e-commerce sitemap
- Filters canonicalised or noindexed to avoid duplicates
Trust
- Reviews marked up (only real ones)
- Clear shipping, returns and contact pages
Measure
Track collection and product pages separately in GA4 and fix the biggest leaks first.