Dashboards love vanity metrics, but only a few numbers tell you whether SEO is working.
The six that matter
1. Indexed pages — how many of your pages Google has in the index. Growth starts here.
2. Impressions — how often you appear. Rising impressions mean more coverage.
3. Clicks — the traffic you actually get. Falling CTR with rising impressions points to title/meta problems.
4. Average position — where you sit. Watch direction, not the absolute number.
5. Conversions from organic — the business outcome. Link Search Console to GA4.
6. Crawl errors / exclusions — technical drag that caps everything else.
Read them together
Impressions up, clicks flat → improve titles and descriptions with the SEO title generator. Clicks up, conversions flat → fix the page or the offer. Exclusions growing → check robots.txt and canonicals.
A weekly routine
- Check Indexing for new exclusions
- Compare impressions vs clicks by page
- Note position movers (#4–#10 are your quick wins)
- Fix one technical issue
See measuring SEO ROI for tying these to revenue.